Story plan

My music video will follow the perspective of Jac Benton in the emergence of a new internet trend – the physical cover up of emotion using masks with smiles on them. It would become ‘popular’ due to the ability to always ‘appear happy’, and the video would start showing Jac Benton without a mask, headphones in and on his phone, watching other groups interact and stare at him (implying the lack of mask as the problem). It would follow him on his journey home, using lip syncing to link his identity as the artist to the video, and he would encounter a couple of different groups as he travels before he’s shown at home, where he opens a delivery that reveals he has bought a mask to conform to the expectations. This entire journey would be punctuated throughout with different scenes from social medias, such as YouTube videos or Instagram posts where masks are unboxed, different stylings are shown or artistic photos or photos with friends. Snapchat would also be used to show more personal meetups, where groups would be making fun of others for not wearing masks or group chats discussing. This can also be used through Instagram or YouTube comments, and negative or positive comments can be shown in response to not wearing masks to further enforce this idea of expectations. The end of the video would show Jac walking through the park again, however this time he wears a mask with a frown on it to provide resistance against the expectations and encourage defiance against expectations.